About the TREYNA Group

In 1980, Francis B. Trillana was tasked to lead a 12-man agency called C.A. Lintas to turn its fortunes around and make a name for itself. With gumption and a vision, Francis did that. And more.

The name on the door may have changed many times through the decades, but the spirit stays the same: TREYNA Group is one of the Philippines’ most stubborn and progressive creative agencies in the Philippines to date.

Our world-class talent across various disciplines believe in 3 things: Our challenger stance, our curious mindset, and the ability to thrive in the seeming contradiction between culture and business.

From iconic campaigns such as Surf’s “Wais,” Selecta Cornetto’s “Hanggang Saan Aabot ang 20 Pesos Mo,” and Lucky Me! Pancit Canton’s “Ticnap Notnac;” to groundbreaking advocacy work such as the Right To Care card and Stripes Fit Check, we believe championing what is uniquely Filipino and human is ultimately what wins.

MEET THE GUYS

CREATIVE

Eh pano kung: Ideas, hirits, and stories from the country’s top-ranked creatives, harnessing curiosity to move and shape brands on every touchpoint.

STRATEGY

The strike before the spark: Our world-class strategists are trained in curiosity-led thinking that defines the problem, sharpens the opportunity, and shines a light for creative solutions.

QAIROS

Add this to your basket: Our digital experience specialists can deliver anything from platforms to performance marketing and e-commerce, transforming curiosity into action.

TREYNA PR

Word is, our multi-awarded public relations powerhouse team collaborate with influencers, media, and communities to make people more curious than ever about our brands.

HOOK

San ang ganaps? Our experience team shepherd our curious ideas out of the deck and onto the real world, from activations and events to culture-led experiences.